Why are we here?

The Big Switch is here because the world is changing.

OEMs are investing billions into new platforms, governments are planning initiatives and making pledges, consumers are demanding new + novel mobility experiences — all without disruption to their daily lives.

The Big Switch exists to cover this changing automotive/mobility landscape and how these brands, governments, and consumers are communicating their moves in the space.

New editions every other week.

It’s gonna get messy, it’s gonna get fun.